Target Market
Corporate Structure
Quote, Acquire, Convert,
Monitor and Analyze
Online Marketing, SEO,
Social, Mobile
Large Underserved

Lion Life Assurance has performed market research and utilized data collected from previous test campaigns to identify a target market for its 3 simplified issue product types. The data collected during the test campaigns for North America back up the market research and also provide some additional insight.

  • Our data reflected a 5% conversion rate
  • People liked the products and word of mouth resulted in organic growth with applications completed long after advertising stopped
  • The cost of acquisition decreased over time
  • The campaigns and products attracted a diverse range of people
  • Social Media is a highly effective platform for targeting identified Life Events that drive life sales
  • Target mobile advertising is an effective tool and growing market opportunity